This is a quick read but it should be thought-provoking. It may be something you already knew but needed a reminder of.

How good are you really at your job?

As a salesperson working for a commission, you're in a major predicament. Your livelihood relies on your ability as an individual to make sales. You don't sell. You don't eat, and hopefully, you get your kids fed. It is your business. You're in charge, and every entrepreneur knows this simple fact: you have to get your business's name out to the public to generate revenue.

The goal of this article is to help you realize what it takes to be good at sales, and these skills can apply to many areas of your life. A few of you will read this, understand, and implement business solutions to enable your business to thrive. If that's you, please like and share this article.

Others will read this and not fully understand because life hasn't beaten them up enough, but eventually come around to realize what this means. There's another group though, the group that will not understand at all, and that's ok too. We're not innately born with the ability to fully understand everything. You're the focus of this article, and if that's you, you're being challenged to ask questions:

"I'm a great salesman. I just can't find any Customers. Why?"

That's where it starts. The "Why?"

First ask yourself this: "What am I doing differently than anyone else I work with?"

The answer is likely actually "nothing". You may think you're a hot shot doing this and that to attract customers, but is it working or are you just riding the luck train that is going to eventually derail? Are you producing results? Are those results directly tied to your efforts?

If you launch a marketing campaign, did you sell something as a direct result of that marketing campaign? Or did you just happen to run into someone by mistake?

So then, ask yourself this: "What unique skills can I bring to the table that will help me sell more?”

It’s different for everyone, but that brings forward another set of challenges.

How do I find out what I'm good at? 

This is when a lot of us will come to the most shocking answer of all: NOTHING.

Despite any previous successes, many of us get to an age where we take a serious look in the mirror and come to realize that we're not exceptionally good at anything. The level of talent that stands above and beyond your peers.

Think about it. What do all the best writers, musicians, scientists, and business people have in common? They're rich!

If you were exceptionally good at something, you'd be rich doing it right?

Here's where you're wrong!

Talent alone gets you nowhere.

Imagine you're down in the deep ocean, right? The pressure is immense, literally. You're concerned about oxygen, and through sheer willpower, you weave the most incredible basket in the world. You're thrilled! You realize that you have this awesome and unique talent to weave incredible baskets while underwater. Plus, it was a one-man show! you did it all. You had the skills to build the boat and make the diving instruments to embark on this incredible journey. You did it all by yourself, and you're extremely proud of it. You hurry into town because they have an open market, and you stand in the very center holding your basket proudly above your head. You take a deep breath to expand your diaphragm, and you bellow loudly, "I just spent two hours underwater weaving this most incredible basket in the world. It was a fantastic feat of human ingenuity, and I'm brilliant! Who wants to buy this basket?" The entire crowd stopped briefly and turned to look at you. Then, they went on about their day leaving you there utterly embarrassed and humiliated. To them, it's just another basket and you're just another basket salesperson. What makes you special?

Why is your basket any different than any other basket when it comes to the form and function of a basket? It's not.

What's the moral of the story?

All that effort is directed where there is no demand... is your service worth the price you charge for it? Who decides what something costs?

Who am I? Finley Delouche, Sales Consultant at OC Welch Ford Lincoln

Feel free to call me Finley. It's simple and easy enough to remember. I sell new Fords, new Lincolns, and pre-owned vehicles. If you want a Rocky Ridge Truck, I'll partner with Dale Walls and find you one. If you want a Lincoln Black Label or Grand Touring, I will work with you to find one on the lot, order you one, or get you an incoming unit.

Again, my goal with this article is to help you think outside of the box and reap the rewards of your efforts, and when you do, contact me and reward yourself with your dream Ford or Lincoln from Finley at OC Welch Ford Lincoln.

If you don't live nearby, don't worry, we'll also arrange for delivery.

Ready now to step into your dream car? Email: finley.delouche@ocwelchfordlincoln.com

Finally, big thanks to Mr. Ocie C. Welch III, Craig Redker, and everyone else at OC Welch Ford Lincoln who challenge me to think outside of the box.

If you liked this article, please leave a like, comments, and share it with your loved ones.

Thank you for your time,

Finley Delouche

If you enjoy reading, I have a few books that were very influential in my life to recommend:

"Think and Grow Rich" by Napoleon Hill

"Blue Collar to No Collar" by Wayne Stinnett

"Richest Man in Babylon" by George S Clason

*The above links direct you to the author's Amazon profile. I am an affiliate of Amazon and will profit when you click on those links.